Product Importer
Universal, powerful, and flexible plugin for bulk product imports into WooCommerce. Import from anywhere - CSV, Excel, Google Sheets, URL feeds, FTP/SFTP with smart automation.
Core Features
Everything you need for flexible, automated product imports
Universal Data Sources
Import from CSV, XML, Excel, TSV, Google Sheets, URL feeds, FTP/SFTP, and API endpoints.
All Product Types
Support for simple, variable, grouped, external, downloadable, and bundled products.
Drag & Drop Mapping
Visual field mapping with live preview. Map columns to WooCommerce fields in seconds.
Smart Mode Updates
Intelligent updates using SKU/GUID/EAN. Only updates changed fields, preserves manual edits.
Scheduled Imports
Automated imports via cron, FTP monitoring, or webhooks. Perfect for supplier feeds.
Advanced Filtering
Import specific products by category, attributes, price range, stock status, and more.
Import Profiles
Save field mappings, filters, and schedules as reusable profiles for recurring imports.
Detailed Logging
Complete import reports with errors, warnings, and counts. Email notifications included.
Advanced Capabilities
Features that set us apart from competitors
Google Sheets & Cloud Feeds
Not just file uploads - automatically fetch data from public Google Sheets, CSV via URL, and supplier JSON/XML feeds. Simplifies catalog updates and supplier synchronization.
- Direct Google Sheets integration
- URL-based CSV/XML imports
- Automatic feed polling
- FTP/SFTP monitoring
Smart Mode Intelligence
Compares existing products using unique identifiers (SKU, GUID, EAN/UPC/GTIN) and updates only changed fields. Prevents overwriting manually edited data.
- SKU/GUID/EAN matching
- Field-level change detection
- Preserve manual edits
- Ignore empty values option
Reusable Import Profiles
Save import settings (field mapping, filters, source URL/FTP, schedules) as profiles. For future runs, just select a profile and start. Ideal for recurring updates.
- Save unlimited profiles
- Share profiles with team
- One-click profile loading
- Version control & rollback
Ready-Made Templates
Built-in templates for popular suppliers, marketplaces, and CSV/XML formats. Configure imports in just 2-3 clicks without manual field mapping.
- AliExpress, Amazon formats
- Supplier-specific templates
- Custom template builder
- Community template library
Built for Real-World Import Workflows
A guided workflow, reliable execution, and deep control over sources, mapping, and update logic — designed to scale from small catalogs to enterprise feeds.
Sources First
Start from any source — upload a file, connect a URL feed, pull from Google Sheets, or use a managed Source (FTP/SFTP/API). Everything is designed around repeatable, monitorable imports.
Field Mapping That Scales
Visual mapping with smart helpers for product types, attributes, taxonomies, media, and custom fields. Save and reuse mappings via Import Profiles for repeat runs.
Update Logic You Control
Control exactly how products are matched and updated. Smart Mode helps update only changed fields and prevents overwriting important manual edits.
Repeatable Imports. Predictable Results.
Profiles, schedules, sources, logs, and safety controls — everything needed for ongoing catalog operations.
Building the Ultimate Product Importer for WooCommerce
Architecture & Roadmap
Perfect For
Store Migration
Moving from another platform or WooCommerce site? Import your entire catalog with attributes, images, and metadata intact.
Dropshipping & Suppliers
Automated recurring catalog and stock updates from supplier feeds. Set it and forget it.
Agencies & Developers
One unified tool with deep customization for client imports, migrations, and catalog management.
Integrations & Compatibility
Works seamlessly with your favorite tools
WPML
Multi-language imports
ACF
Custom fields import
Google Sheets
Live data sync
REST API
Programmatic import
WooCommerce
Full compatibility
Yoast SEO
Meta data import
FTP/SFTP
Secure file transfer
Webhooks
Event notifications
Frequently Asked Questions
Ready to Import?
Start importing today with Product Importer for WooCommerce. Choose your license and get started in minutes.